Press Release


Wireless 20|20 Names New Principal Consultant

Former Alcatel-Lucent Executive, Tom Gruba, Brings 30 Years of Communications Experience to Wireless 20/20

New Windsor, NY – September 1, 2015 – Wireless 20/20, LLC (, a leading broadband wireless research and consulting group and the developer of the industry-leading WiROI™ Business Case Analysis Tool, announced today that Mr. Tom Gruba has joined Wireless 20/20 as a Principal Consultant. Tom Gruba has over 30 years of experience in telecommunications, which includes 20 years involved in the wireless industry.

"We are very pleased to have Tom join Wireless 20/20. His experience as a top level wireless executive complements our team," commented Haig Sarkissian, Co-Founder and Principal Consultant of Wireless 20/20. "Given his background in analyzing the challenges of network densification as 3G and 4G networks evolve into 5G and studying the tradeoffs of the latest Wi-Fi, DAS, Small Cell and Cloud RAN technologies, Tom brings extensive experience to Wireless 20/20 clients who are interested in evaluating the opportunities of optimizing their network densification strategies, including RAN sharing, as well as 'Carrier Neutral' approaches for building out capacity in 3G and 4G networks."

Tom Gruba served as Sr. Director of Marketing at Alcatel-Lucent's wireless infrastructure division where he led the launch of lightRadio™, a pioneering Cloud RAN solution. He was also the head of Networks product marketing at Motorola leading the launches of LTE and WiMAX. Prior to this, Tom was the CMO and head of product management at Motorola's Canopy Broadband Wireless division.

"I have enjoyed many years delivering innovation strategy, implementing and training to help companies establish a strong pipeline for their product or service portfolio," commented Gruba. "Now I look forward to being part of the inspiring Wireless 20/20 team with its award-winning WiROI™ Business Case Analysis Tool, leading market research and consulting services to provide 4G operators end-to-end services ranging from business strategy planning through launch, and ongoing operations."

Tom Gruba provides Wireless 20/20 clients expertise in technology selection, vendor selection, product strategy, marketing strategy and developing sales and marketing tools for both service providers and equipment vendors. He holds degrees in computer science and electronic engineering technology.

Interactive demonstrations of the WiROI™ 4G and LTE Wireless Networks Business Case Analysis Tools can be accessed by visiting:


About Wireless 20/20, LLC

Wireless 20/20 is an independent market research and consulting company focused solely on the broadband wireless market. Wireless 20/20 has helped over 100 broadband wireless operators around the world build business case, analyze market opportunities, complete technology and vendor selection, and develop network roll out strategies. Our principals have been engaged in the wireless industry since its inception and have a thorough understanding of the technical, business and product issues surrounding the development of wireless devices, equipment, networks and services. For more information, visit:

Robin Bestel
+1 610-428-5845




Media Contact:

Robin Bestel




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