4G Operators gain a clear financial advantage by offering Voice, Video and Messaging services with basic connectivity services.
Mavenir Systems, a leading provider of innovative mobile IMS convergence solutions, says research confirms that 4G Operators can gain a clear financial advantage by offering Voice, Video and Multimedia Messaging services together with 4G basic connectivity services.
According to research done by Heavy Reading and Wireless 20/20, launching 4G Services immediately will result in a tenfold increase in 10 year NPV, a 50% increase in IRR and a 50% increase in ARPU over a data-only service strategy. In today's competitive environment, 4G operators need to launch communication services to mitigate risk of losing subscriber loyalty and yielding services to third party, over-the-top providers like Skype and Google that do not contribute to operator revenues.
The study also reveals that delaying the launch by just two years causes a NPV reduction of 20% and 10 years IRR reduction of 4% and an ARPU reduction of 7.9%.
"We've surmised that this is the case and now we have quantifiable data that supports a rapid move by Mobile Operators," said Shubh Agarwal, Mavenir's Vice President of Marketing. "Proactively marketing and branding these converged communications services will also enrich the end user experience, offer greater differentiation, improve customer loyalty and reduce churn."
Mavenir solutions make it easy to launch IMS-based Voice-over-LTE (VoLTE), Mobile Video and Open Mobile Alliance (OMA) based Converged IP Messaging (CPM) services. Mavenir mOne Convergence Platform allows for rapid delivery of innovative services such as convergence of 4G communications services with 2G, 3G and Web Services such as Facebook and Twitter.
Berge Ayvazian, Senior Consultant, Heavy Reading, says "Heavy Reading recommends that 4G operators include an IP services platform to enable value-added voice, video communications and multimedia messaging services and monetize the full potential of any 4G network."
Mavenir's innovative convergence solutions enable mobile operators to offer new services by transforming their core network to power IP based mobile cloud services. Converged Voice solutions enable rapid delivery of Mobile VoIP, Voice over LTE, Video, Session Mobility and Femto services. Converged Messaging solutions deliver cost savings for SMS and MMS delivery and introduce Rich Communications and multimedia services to monetize 3G and 4G mobile ecosystems. Our innovations, implemented on the Mavenir mOne Convergence Platform, deliver services to any device by bridging core network and broadband access generations. Headquartered in Richardson, Texas, Mavenir (www.mavenir.com) has facilities in India, China and Europe.